How the Internet Affects Traditional Media

Traditional Publishing, REST IN PEACE

This is the headline that greets you when you land on a web page erected as a memorial to commemorate the decline of Traditional Media. A photograph of a man who seems to be in distress and who’s possibly just lost his job accompanies this headline. If this does not paint a bleak picture, go on to read the 548 headlines that all sing to the same tune as the following:

  • Bad Times: NYT Says Revenue Fell 13.9% Last Month

    – Forbes.com

  • Men’s monthly magazine Arena to cease printing after 22 years

    – Guardian.co.uk

  • Cosmopolitan UK publisher to cut 100 jobs

    – Guardian.co.uk

There’s even a website entitled Newspaper Death Watch that chronicles all the publishing and newspaper houses that close down. All rather morbid wouldn’t you say?

The Deadly Spell

Let’s take a quick look at Traditional Media and how the Internet cast it’s deadly spell.

Back in the old days, we’re talking 500 years ago; Gutenberg revolutionized the printing industry by inventing the printing press. This meant bibles could be produced at a fraction the time it used to. This also meant more copies in a shorter time and the Word of God got further reach in a shorter time. Newspaper houses and Magazine publishers still use a printing press today (well thank you captain obvious).

Much later, shortly after the advent of electricity, the world was blessed with another few media breakthroughs, namely radio then a few years later, television. Marketers and Advertising agencies had it all figured out as they devised Integrated Marketing Campaigns with astronomical budgets. Ah, the good old days. Well, much to the dismay of many of these agencies, this media landscape started to change.

Behold! Enter The WWW

At first a website was seen as a cute way to put your company brochure online and on top of that the disastrous dot bomb era created skepticism that labeled the Internet as a bad media and business channel.

Fortunately, since then the Internet has matured. Now, in countries where broadband has achieved high levels of household penetration, the web has become the consumer medium of choice.

Why? Because people can do research, shop online, watch videos and connect with friends all in the comfort of their own homes. People can choose what media they want to consume, where and when they choose too, especially with mobile connectivity. Marketers can no longer dictate what advertising messages people get subjected too.

Social Media, The New Black

Then there is the phenomenon of Social Media. It changed the media landscape forever. Social Media websites have allowed consumers to connect with friends, family, colleagues and peers in ways that were never imaginable a few decades ago.

Technology has empowered the consumer to become the Prosumer. Prosumers are consumers who produce content such as videos, photos and blogs that can be instantly distributed and shared amongst millions of people via social media platforms. This is also known as user-generated content or UCG.

Here is an interesting bit of trivia about the reach of Traditional Media vs. the Internet and Social Media.

Years it took to reach a market audience of 50 Million:

  • Radio – 38 Years
  • TV – 13 Years
  • The Internet – 4 Years
  • The iPod – 3 Years
  • Facebook – 2 Years

So How Does The Internet Affect Traditional Media?

The Internet has decreased the need for Traditional Media because it enabled consumers to join social societies within their neighborhoods, across their countries and internationally. It has empowered them to converse at their leisure, 24/7, with friends.

Considering all that’s been said, the demise of Traditional Media can largely be attributed to the following factors:

  1. Decline in readership: The distribution of free news and information on the web has led to the decline in readership for traditional publications.
  2. Decline in revenues: The decline in readership means advertisers will spend their money elsewhere and this leads to a decline in ad revenue.
  3. Real-time updates: Traditional Media can’t compete with instantly updated user-generated content that’s immediately available for the world to see.
  4. The rise of UGC websites: People have the freedom of unlimited real time commentary on content while Traditional Media is static and is a one-way communication tool.
  5. Online Audio/Video channels: People can choose what they want to watch and listen, when they want to and where without any advertising interrupting their experience.

Simply put. The Internet has revolutionized the way things get done today. It has revolutionized the way we do business, the way we communicate and has broken down the walls of Traditional Media.

A recent example is the decision by Unilever UK to fire Lowe, their Ad agency of 15 years, in favor of crowdsourcing – which means it has thrown the brand creative pitch open to agencies and basically any person who can think of an idea, worldwide. This is done on the Internet of course.

Traditional Media will still be around for a while, but the Internet is getting more and more integrated into our daily lives.

Think about this. You could do without the Mail & Guardian or the MensHealth Mag for quite some time, perhaps live quite happily without it? But you just dare cut that ADSL connection…

Zara Clothing For Kids

The clothing company Zara was founded by Amancio Ortega Gaina. He is not only the 8th richest person in the world (according to Forbes), but also the world’s greatest fashion business figure. The company was founded in 1975 in Corunna. Their mother company – Inditex Group (Industrias de Diseco Textil Sociedad Anynima in Spanish) has had little effect on Zara’s unique policies – Zara had always been the innovators, and their owners usually don’t care what Zara does, as long as it’s profitable. Their first store on the main street of Corunna was a great success and the brand expanded to other cities in 1980s, after that to Portugal and in the end – to the UK. Now Zara has shops all over the world, and they are continuing to expand.

The company has reached its highest amounts of sales recently, since its popularity in the fashion world is tremendous. There are more than 1,500 stores in over 70 countries and new ones are opened each year. Zara’s unique clothing and accessories are successfully sold to a diverse variety of costumers, crossing barriers of culture, politics and nations on their way to the customer. The team of a little less than 300 designers is outrunning the whole fashion world in terms of productivity, since it only takes two weeks for them to produce and deliver their new clothing to stores.

There are over 11,000 new clothing pieces produced every year. The company holds the productivity record that beats the adversaries’ companies at least 3 times. The product assortment is changing every month in the UK, so you can visit the store each month and find that everything is new. The company’s newest thing is selling children’s clothing. The stores are called Kiddy’s Class and they can be found in some parts of Europe; and even there the company plans to expand more.

Designing clothes for children is a completely new market. The interest in this new market has increased drastically over the past few years, since there is a tendency among celebrities to dress their children just like themselves. Of course, the ordinary parents want to do the exact same thing and make their children stand out. Zara products are a mixture of traditional and innovative clothing styles – don’t waste your time, try Zara clothing today!.

Affordable Web Hosting

These days, with the web hosting market becoming increasingly competitive, it is not hard to find affordable hosting. A simple web search using your favorite search engine will bring up all types of affordable web hosting options.

It is important to do your research before paying for any of these web hosts, however. Companies exist that can offer affordable web hosting to anyone, but they all offer different plans with different capabilities. It does not do you any good to sign up for an affordable hosting plan if it does not give you everything your website is going to need.

The prices for shared server hosting range from about $ 2 to $ 10 / month these days. Most of the affordable web hosting plans in the lower end of that price bracket is perfect for someone who just wants to host a personal website or blog. However, if you are looking for unlimited bandwidth or want to be able to use a specific software package or coding method you might have to pay a couple dollars extra. It is better to stay with the software and coding that you are comfortable with and pay a bit of extra money than it is to try and learn a new method just so you can get a slightly more affordable web hosting plan.

To make an already affordable web hosting plan cost you even less, you can look for coupon codes. Many hosting companies will have a referral program of some sort. Usually these programs work by allowing their customers to create and distribute coupon codes. The new member gets a discount when they use the code, creating a more affordable hosting plan for them. The person who gave them the code usually gets a discount of some sort as well – it may be money credited to their account, or a free month of hosting, or a free upgrade on their current plan.

You can find these coupon codes by simply searching "web hosting coupons" or "[your chosen host] coupons". Just make sure you read the fine print before using any of these codes. The main thing you want to find out is if they are expired or not. Some people will post these codes on their websites and then forget they exist – so when they expire, they never get taken down. You also want to find out if this code will cause your plan to be more affordable indefinitely or if it only applies to the first year of your hosting.

The best web hosting plan for your website might not be the most affordable web hosting plan. A coupon code might be just what you need to make it affordable – but it does you no good if it only makes it affordable for the first year of your hosting. Especially if you need to sign up for more than a year in order to use the coupon (which is often the case). Just make sure that you fully understand what exactly you are agreeing to.

Summer Vacation – Preparing For Your Summer Vacation

We all know that planning and preparation for anything goes a long way to minimizing problems later. There is no better example of this than taking a summer vacation. Are you thinking about this year’s summer vacation? If you are, have you already started planning and preparing for your vacation or trip? Why not?

There is actually no excuse as there are a large number of planning and preparation tips available for summer travelers online, in seasonal magazines, even from some travel agents. Having said that, some advice may put us off because it pertains a specific location or country. When planning and preparing for your summer vacation, however, we are encouraged to keep our destination in mind.

No matter what your vacation destination is, you will need to take the time of year and the climate conditions at that time into consideration. If you are visiting a tropical location, you will need to bring along the appropriate clothing. Bathing suits, shorts, t-shirts, and tank tops are common appeal found at beaches and aboard cruise ships. While you may be expecting warm and sunny weather, it is still advised that you prepare for the worst. Raincoats and an umbrella may be a great addition to your summer clothing.

Need a very good example of this? What if due to a miscalculation or a mistake in planning, you ended up at your tropical destination during their “rainy” season!!!

No matter where you are traveling to, overseas or even in your own country, I would encourage you to always have the proper forms of identification. For example, living here in Spain, we are obliged by law to always carry proof of identification which may be an id card or passport. Although this is not the case in all countries, it really isn’t worth neglecting this.

Part of our planning and preparation for our summer vacation is considering all possible eventualities. So, I would strongly encourage everyone to have the following documentary proof with them while traveling…

  • Passport
  • Driving Licence
  • Health Insurance
  • Car Insurance
  • Car Rental Agreement which may include the car insurance

For many the most popular summer vacation destinations, especially in southern Europe, are the coastal regions and the beaches. Each year millions of individuals and families flock to beaches. If you are spending your summer vacation at the beach, or you know that a great deal of time will be spent there, it is important that you bring along the appropriate clothing and sunscreen.

Believe me, I know from observing painful experiences that many of us still do not realize the dangers of sunbathing or just being out in the sun without sunscreen. The worst is when I have seen young children having a great time in the pool during the hot summer months here in southern Spain. I have then seen them the following day with painful looking blisters and sores because they had not used sunscreen or enough of it.

Always have sunscreen and plenty of it. In addition to sunscreen, you will need to make sure that you have beach towels and plenty of water or liquids on hand.

Cruises are becoming more popular as a summer vacation choice for many individuals and families who are looking for something different. If you are taking a cruise, you are advised to start preparing for your trip as soon as you book your reservation. Unlike many other vacations, a cruise often requires a larger amount of planning and preparation.

When preparing for your cruise, it is important to keep in mind where your ship will be going and what stops are planned as part of the itinerary. When on international waters or traveling to a foreign country, a passport is required.

Please don’t make the mistake of leaving this too late if you do not have a passport. Each country has its own process for receiving and approving applications. Make sure you know what to do in yours.

I have not only seen the disappointment of people who have had to cancel their vacation and lose money, I have also seen all kinds of problems arise mid vacation when passports expire. Don’t take the risk.

We all have our favorite things we take on vacation. This can range from tooth paste and soap to washing detergents. People take all sorts of things with them – just in case.

For the most part, if you forget to bring along certain supplies you can always find and purchase replacements. The only downside to purchasing what you need at your vacation destination may be the price. Popular vacation destinations may have inflated prices. Others will surprise you at how inexpensive your favorite brand is.

With the recent increase in airport security and new travel restrictions, we may all need to accept that we will need to wait until we get to our destination before buying certain products. Part of our planning and preparation is to check what we can and cannot take in our luggage.

There’s a final point I wish to make about summer vacation or any vacation preparation. We all need to make sure that we can make contact and be contacted by others.

Make sure you have the details of all the important contacts you may need at a given time. This may be family or friends. It may be your country’s consulate or your car rental company. The point is, just think how much easier it will be if you have the details at hand.

Equally, develop an itinerary and give copies of your travel plans to those that need to know so that they can contact you should the need arise.

I cannot over emphasize how important the preparation for your summer vacation is. To some, preparing for their vacation may seem a daunting task. To others, it may seem unnecessary or even boring.

How ever you may regard preparing for travel or vacations, please ensure you follow the tips suggested as well as any others you can think of.

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